Start a projectAbout Synergize
Founded by Yegor Shustyk, Synergize brings product strategy, design, web development, and growth into one coordinated team. We keep a senior core close to the work and add trusted specialists when a project calls for them.
Founder
Founder & Product Lead, Synergize
I founded Synergize to help teams turn complex product challenges into clear strategy, thoughtful design, and reliable delivery. I stay close to the work and bring in the right specialists for each project.
Connect on LinkedInOur model
We start with the decision or outcome the business needs. Then we bring together the right product, design, technical, and growth skills to address it—without adding roles that the work does not need.
Product direction, discovery, experience design, web delivery, and project leadership stay connected from the first question through launch.
Mobile engineering, backend, automation, analytics, SEO, GEO, and paid media partners join when the project needs their specific expertise.
Everyone works from the same context, priorities, roadmap, documentation, and definition of success—with responsibilities visible to the client.
Flexible by design
Team configurations
Product strategist · Researcher · Product designer
For an unclear product opportunity, risky assumptions, or a decision that needs evidence before investment.
Product lead · UX/UI designer · Frontend · Backend or integration specialist · Analytics
For websites, portals, and web applications that need a connected path from proposition and experience through launch.
Product lead · Product designer · Mobile engineering partner · QA
For native or cross-platform products where product decisions, interface, engineering, and release quality need to stay aligned.
Product or CRO lead · Analyst · Designer · Search or paid media partner
For launches, acquisition, funnel diagnosis, and measurable improvement after release.
How we work
Every engagement begins with a right-sized discovery: enough research to understand the business problem, market, audience, constraints, and evidence before committing to a solution.
Clarify the business model, objectives, market, audience, constraints, existing evidence, and the decision the work must support.
Research the problem, examine behavior and data, test assumptions, and identify the risks and opportunities that matter.
Compare solution paths, define success measures, prioritize by value and risk, and agree on the most useful sequence of work.
Prototype, design, and implement the solution in clear increments with product, technical, and operational constraints visible.
Validate critical journeys, complete quality checks, release responsibly, and confirm that the delivered work behaves as intended.
Use product metrics, business outcomes, and qualitative feedback to decide what to improve, scale, or stop next.
A focused project may move through these steps quickly. A complex or uncertain product may require a deeper Product Discovery engagement before delivery begins.
Shared expertise
A distributed team works well when decisions and learning are easy to find. We keep the people involved aligned through shared context, practical documentation, and direct knowledge transfer.
AI in the workflow
We use AI when it makes research, exploration, production, or operations more efficient. We choose tools to fit the task and information involved, and keep human review in place where accuracy or impact matters.
Organize large amounts of input, compare themes, and identify questions that need human investigation.
Explore product, content, interface, and workflow directions before committing significant delivery time.
Reduce repetitive work while keeping exceptions, review, and human control clear.
Support quality checks, test coverage, handover material, and shared project documentation.
Sensitive information, important claims, and consequential decisions require suitable tools, explicit review, and accountable human ownership.
What clients can expect
You know who leads the work, who makes each decision, and where each specialist's responsibility begins and ends.
Core team members and specialist partners are presented honestly, with their roles visible from the start.
Recommendations connect to business context, user evidence, market conditions, delivery constraints, and measurable goals.
Your team receives the decisions, documentation, and practical knowledge needed to continue after delivery.
Build the right team around the problem